The Gorgeous Actress will be the New Face of Spice

Mumbai, March 25, 2010:

Spice, a multi business diversified conglomerate with interest in telecom, entertainment, financial services and technology operating in Israel – Indonesia region, today announced the appointment of emerging actress Sonam Kapoor as its brand new face across the mobility businesses including mobile handsets, mobile retail and value added services. The association with the actress will be effective from immediate effect.

Sonam Kapoor started her career as an assistant director to Sanjay Leela Bhansali during the making of the film Black. The charming actress is one of the brightest emerging stars of the Indian Film Industry with successful movies like Saawariya and Delhi 6 to her credit.

Speaking on the appointment of Sonam Kapoor as the new face of brand Spice, Mr Vivek Bali, Group President, Global Branding & Marketing, Spice said, “We are very happy to associate with a talented and versatile actress like Sonam. We at Spice have undertaken a brand transformation exercise, including a fresh look at our external expression. Our refreshed brand manifesto encourages us to be smarter thinkers and it was important to establish a strong connect with key brand attributes. I truly believe that our association with Sonam will seek to establish and achieve exactly that. I welcome her to the Spice family, and look forward to a long and successful association.”

Speaking on the occasion, Mr Kunal Ahooja, Director & CEO, Spice Mobiles Ltd. said, “We are quite delighted to associate with a vivacious actress such as Sonam Kapoor, who I feel is the perfect fit for a strong, energetic and growing brand such as Spice. Our ethos and belief of smart thinking syncs well with the smart and intelligent persona of Sonam.”

Speaking in the same vein, Sonam Kapoor added said, “I have always been particular about the brands that I am associated with. Spice is one of the fastest growing and trusted brands that is contemporary, showcases attributes that go with my own personality. I am happy to be associated with them.”

In the past Spice have had long, successful associations with leading actresses from the Hindi film industry including Priyanka Chopra and Katrina Kaif as brand ambassadors.