Hey guys the Montblanc ad featuring Anil and Sonam is here! Click HERE to see the ad now and for the pics, visit our gallery!

Campaign India Team, 23 September, 2009

Mumbai

Montblanc has rolled out its first TV-led campaign in India. Created by O&M, the commercial features actor Anil Kapoor and his daughter Sonam. The campaign takes forward the brand's base proposition, which says that a Montblanc is not just a pen, but a heritage or legacy that is passed on from generation to generation.

Speaking about the campaign, Dilip Doshi, chairman and managing Director, Montblanc commented, “I am absolutely delighted that our efforts to create something unique in terms of creating awareness of this legendary brand has come to fruition. Both, Anil & Sonam convey the message so naturally that it is really heartwarming. Everyone at Montblanc is thrilled to see the final outcome”.

Added Rensil D’Silva, executive creative director, Meridian, “It was a big challenge for the Meridian team to come up with the Indian leg of the Montblanc campaign especially since it’s such a well established International brand. But I think we have a really interesting campaign and some great star power from Sonam and Anil Kapoor. I have the faith that this campaign will only take the brand forward.”